The client set no strict guidelines for this brief, only that it should reflect the style from their main site (Bloomberg.com). Therefore elements and colours were sampled to help extend Bloomberg’s presence on to the increasingly popular messaging app Wechat.
Each page is coloured differently to help differentiate between categories: the purple-themed page gives information on the Bloomberg company with 3 inner sub-pages to help break up the lengthy information. The pink-themed page gives information on the Bloomberg Professional Service (or “Bloomberg Terminal”) and what this service can offer financial professionals. The input fields are for those who are interested in the product and would like to be contacted.
The blue-themed page displays all active jobs. Chinese text copy was not available at the time.
Can be accessed via the official Bloomberg account on Wechat. Live from May, 2015. Client of Bluedot, China.